Product Roadmap¶

Here’s what we’re building now and what’s coming next. We share direction rather than final dates, because our priorities change as we learn from you. If there's something you'd like to see, tell us.

Every feature moves through four stages. Later is on our radar, next is committed to tackling and now is actively building, then recently shipped means it’s available to customers.

Last updated: July 2026

🟢 Now¶

What we're actively building.

Deeper Insights¶

An in depth understanding to help you identify what word of mouth is doing for your brand and how to use it in activity.

Smarter recommendations¶

Recommendations tailored to your business objectives, with more context into to our word of mouth detection to refine it's accuracy.

🔵 Next¶

What we're planning to start working on soon.

Models to help you grow word of mouth¶

Models that help you target your campaigns at new areas, so word of mouth spreads where you don't have it yet.

Interactive audience planning¶

Build audiences around your planning expertise, steered by word of mouth detection.

Worldwide word of mouth models¶

Word of mouth detection outside the UK, and insights you can use in international campaigns.

⚪ Recently Shipped¶

On our radar, but not yet scheduled. Direction may change.

API access¶

Word of mouth detection available programmatically, so you can use results in your analysis.

✅ Recently shipped¶

What's live now

[July] - Sharable links - Send a link that takes them straight to the page they need to get to.
[April] - Email notifications - Emails straight to your inbox when new insights and targets are ready.
[April] - Additional channel targets - Out of home and Microsoft Ads targets, downloaded straight from the platform.
[March] - Campaign planning guides - Channel specific planning guides available in the help centre.

Something specific you need? We read every request - share it here.