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Herdify Roadmap

Updated: Tue, 11 March 2025

Here you can learn what enhancements you can expect in the Herdify portal in the future. We regularly update our roadmap with new enhancements and additional information on existing items.

If you want to learn more about any enhancement, or just want to tell us how excited you are for it then please speak to the Customer Success team. Equally, let us know if there's anything you would love us to add.

  • A better user experience

    Expected release Q2 2025

    A new layout will mean it is easier for users to find what they want when they want it.

    In additon, upgrading the accessibility of the portal along WCAG 2.2 guidelines will enable as many as possible to access the power of Herdify.

  • International targeting

    We're taking Herdify international, delivering the impact of community audiences to markets outside the UK.

    Until this is ready we are able to provide targeting for campaigns as a professional service. Get in touch with the Customer Success team to find out more.

  • Additional audience options

    When budgets are limited, users often need to find an audience of a specific size.

    For other campaigns, users want to understand or target their audience at a geographic resolution not related to a specific channel, such as regions, postcode areas or towns and cities.

    We're already here to help with these planning tasks via our customer success team, but this improvement will put that power in the hands of portal users.

  • Additional insights

    Access to extra behavioural and demographic insights so users can better reach and connect with their Herdify audience.

    In addition, users can view insights across their entire customer base, with clear comparisons showing how the Herdify audience differs from other customers.

  • Workspace and user management

    Users can set up workspaces for additional audiences, such as for a specific product category or a sub-brand. Users can also to invite colleagues through the platform to share the Herdify insights.

  • File sharing

    One place for all data and file sharing with Herdify. Making the portal the go-to place for all things Herdify.

  • Smoother data management

    A smoother data upload experience with more adjustments will be available during the upload process, and automation for the most frequently used.

  • Model upgrades

    Model upgrades will enable users to apply behavioural science to more of their marketing. We won't change the fundamentals – human behaviour has evolved over millennia and we're only a few years old, but that doesn't mean we won't make improvements.

Released

These items have been released into the portal. Log in now to see them!

  • Audience Insights

    Released Q1 2025

    Users get insight into the spending behaviour of their audience and can see how Herdify areas stack up against the rest.