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Product Roadmap

Here’s what we’re building now and what’s coming next. We share direction rather than final dates, because our priorities change as we learn from you. If there's something you'd like to see, tell us.

Every feature moves through four stages. Later is on our radar, next is committed to tackling and now is actively building, then recently shipped means it’s available to customers.

Last updated: October 2026

🟢 Now

What we're actively building.

Word-of-mouth status and benchmarks

See how the impact word-of-mouth is having on your organization compares to others. See where you are leading and where improvements could be made across multiple metrics: Revenue, Customer Acquisition, Customer lifetime value, the size of audience being influenced by word of mouth and the fraction of sales they are driving.

🔵 Next

What we're planning to start working on soon.

Activity timeline

See every data upload and target download over time. Check your upload rhythm, spot gaps, and line up changes to your targets with changes in campaign performance.

Email notifications when a document has been added to the portal to download

Get an email update when documents we are sharing with you are ready for download

Transaction history

See your transaction volumes month by month, updated with every upload. Spot trends, seasonal peaks and gaps in your data at a glance.

⚪ Later

On our radar, but not yet scheduled. Direction may change.

API access

Word of mouth detection available programmatically, so you can use results in your analysis.

✅ Recently shipped

What's live now

  • [September] - Audience Discovery - Understand your audience beyond the demographics. See where your audience is more valuable, inside the segmentation you already plan in, without new data, new spend or a new targeting model.
  • [July] - Sharable links - Send a link that takes them straight to the page they need to get to.
  • [April] - Email notifications - Emails straight to your inbox when new insights and targets are ready.
  • [April] - Additional channel targets - Out of home and Microsoft Ads targets, downloaded straight from the platform.
  • [March] - Campaign planning guides - Channel specific planning guides available in the help centre.

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