What is Mosaic 8?

Mosaic 8 is Experian's latest customer segmentation model. It groups individuals who share similar demographics, lifestyles, and behaviours into 18 summary groups, which are then broken down into 68 detailed types.

Each Group and Type has a unique code and name (e.g. 'A - Lavish Lifestyles'), along with a description of the type of person who typically falls into this category.

To read more about Mosaic 8, and to see an overview of each Mosaic Group and Type, visit the Experian website.