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Mosaic in the Herdify Portal

Audience discovery

Compares how each Mosaic Group performs in your word-of-mouth areas against everywhere else, so you can spot audiences a demographics-only plan would miss and refine the spend inside audiences you already target. See also Finding and refining audiences, and the metrics and calculations reference.

Using Herdify and Mosaic 8 in your targeting

The demographics section shows:

  1. Where your communities are located
  2. The sort of person who lives in your communities
  3. How those living in communities differ from people living outside of communities

Our recommended approach to using Mosaic 8 in your targeting:

  1. Choose your locations: Use Herdify's targeting files to select locations to send your campaign
  2. Craft your messaging: Use Mosaic 8 insights to design your campaigns using messages that will resonate with people living in communities.

What is Mosaic 8?

Mosaic 8 is Experian's latest customer segmentation model. It groups individuals who share similar demographics, lifestyles, and behaviours into 18 summary Groups, which are then broken down into 68 detailed Types.

Each Group and Type has a unique code and name (e.g. 'A - Lavish Lifestyles'), along with a description of the type of person who typically falls into this category.

To read more about Mosaic 8, and to see an overview of each Mosaic Group and Type, visit the Experian website.