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<<<<<<<< HEAD:mkdocs/docs/Reference/mosaic_in_the_portal.md

Mosaic in the Herdify Portal

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Herdify Audience

The Herdify Audience section tells you everything you need to know about who lives in your audiences and how they spend.

Spending Behaviour

The Spending Behaviour section in the Herdify insights page gives insight into how customers in Herdify areas spend with your brand.

The information in this section can help you see how word-of-mouth is affecting customer value for your business.

In some circumstances the analysis may not be as you expect. It is best to speak to your customer success manager to identify whether the analysis is applicable in your situation.

dev:mkdocs/docs/Insights/demographics/index.md

Herdify demographics

<<<<<<<< HEAD:mkdocs/docs/Reference/mosaic_in_the_portal.md 1. Herdify areas 2. Non-Herdify areas 3. Overall

These are available in the Herdify Audience Report.

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You can also see a list of over-indexed Mosaic Groups and Types in Herdify areas, alongside the proportion of your customers who belong to each group, and the index compared to national averages. To read more, visit Herdify Demographics.

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Using Herdify and Mosaic 8 in your targeting

Using the Herdify portal you can see:

The demographics section shows:

dev:mkdocs/docs/Insights/demographics/index.md

  1. Where your communities are located
  2. The sort of person who lives in your communities
  3. How those living in communities differ from people living outside of communities

<<<<<<<< HEAD:mkdocs/docs/Reference/mosaic_in_the_portal.md Our recommended approach to using Mosaic 8 in your targeting:

  1. Choose your locations: Use Herdify's targeting files to select locations to send your campaign
  2. Craft your messaging: Use Mosaic 8 insights to design your campaigns using messages that will resonate with people living in communities

What is Mosaic 8?

Mosaic 8 is Experian's latest customer segmentation model. It groups individuals who share similar demographics, lifestyles, and behaviours into 18 summary Groups, which are then broken down into 68 detailed Types.

Each Group and Type has a unique code and name (e.g. 'A - Lavish Lifestyles'), along with a description of the type of person who typically falls into this category.

To read more about Mosaic 8, and to see an overview of each Mosaic Group and Type, visit the Experian website.

Our recommended approach to using Mosaic 8 in your targeting:

  1. Choose your locations: Use Herdify's targeting files to select locations to send your campaign
  2. Craft your messaging: Use Mosaic 8 insights to design your campaigns using messages that will resonate with people living in communities.

You can read more about the demographic data in the portal in the reference section.

Audience report

The Herdify Audience Report gives you the details about who lives in your audiences and how they spend. You can use this information to compare your Herdify audiences to the rest of your customers.

dev:mkdocs/docs/Insights/demographics/index.md