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Audience Report

The Herdify Audience Report gives you the details about who lives in your audiences and how they spend.

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The report is broken down into three segments:

  1. Herdify areas
  2. Non-Herdify areas
  3. Overall

Audience Report Metrics

There are 10 metrics available for each segment. They are all calculated over the past year.

  1. Average annual value
  2. Total revenue
  3. Average order value
  4. Purchase frequency
  5. Number of transactions
  6. Number of unique customers
  7. Most dominant Mosaic Group
  8. Most over-indexed Mosaic Group
  9. Most dominant Mosaic Type
  10. Most over-indexed Mosaic Type

For more information on Mosaic Groups and Types, see our guide to Mosaic 8 in the Herdify portal.