Out of home (OOH) PCA data requirements¶
To run a post campaign analysis on an OOH campaign, Herdify needs the following.
Transactions data¶
Upload your transactions data to the portal as usual, including all sales up to at least 12 weeks after the campaign ended. See Uploading transactions data.
Additional files¶
Please provide the following two files as CSV or XLSX, along with the dates the campaign was live.
Campaign locations¶
A file listing the locations of the OOH activity.
| Column | Description |
|---|---|
| Location | Location of the OOH placement |
Attributed responses¶
A file containing the responses attributed to the campaign, with one row per response.
| Column | Description |
|---|---|
| Transaction date | Date of the transaction |
| Customer ID | A unique customer identifier. Must not be personally identifiable (e.g. no email addresses) |
| Transaction ID | A unique identifier for each transaction |
| Postcode | Customer postcode |
| Value | Transaction value |
| Value currency | 3-digit currency code (e.g. GBP) |