Planning campaigns¶
Use our handy guides to help you plan campaigns that target word-of-mouth clusters.
Types of guides¶
Strategic guides¶
Our strategic guides help you plan campaigns at a higher level, ideal for regional planning or multi-channel campaigns. Use these when you need to think across channels and coordinate targeting as part of a broader strategy.
Available strategic guides:
Channel guides¶
Our channel guides focus on individual channels, walking you through how to incorporate word-of-mouth targeting into a specific medium for the first time. Each guide includes practical hints, tips, and testing advice tailored to that channel.
Available channel guides: