Current Audience

Use the map of your current Audience to identify postcodes where offline social influence is high for your brand.

Visit the Audience Explorer in the Herdify portal to view the community map.

The map shows UK postcode sectors where word of mouth has been detected.

• Pink areas show postcode sectors where word-of-mouth has been detected. The darker the pink, the more prevalent word-of-mouth is.
• White areas indicate postcode sectors where no word-of-mouth was detected. These could be areas with no sales, or areas where the sales pattern doesn't indicate word-of-mouth activity.
• Hover over a postcode sector to see its name and score.

The distribution of word-of-mouth will shift every time you upload new transactions data to the model.