Purchase Frequency

In the Herdify portal, you can view your brand's purchase frequency (PF) for orders placed inside Herdify areas, as well as for orders placed outside of Herdify areas.

The portal also shows the percentage difference between these two values, helping you compare your customers' value in and outside of Herdify areas.

Purchase Frequency Calculation

\[\text{Purchase Frequency} = \frac{\text{Number of Orders}}{\text{Number of Unique Customers}}\]

Purchase frequency measures how often customers return to make a repeat purchase within a given time frame. In the Herdify portal it is calculated over the past year.